Lottery Syndicate - Business Evaluation

1. The Company
It's important that whoever you are dealing with is honest trustworthy and financially solvent. You want them to be around to pay your commission cheques don't you?

The company who runs this online lottery scheme is called Virtual World Direct - VWD for short. They were launched in 2002 and, since then, they have paid out both lottery winnings and residual earnings, to literally thousands of people. Depending upon where you are in the world, you can expect your winnings within 3 to 10 days.

Both the UK lottery and Euromillions are heavily regulated and VWD is a member of The Lotteries Council. There is no chance of getting scammed here.

2. The Product or Service
There's no doubt that not only is there a genuine product here, but that it's in high demand. It's estimated that 48% of the UK adult population play the lottery on a regular basis. Worldwide, there are people who play both the UK lottery and Euromillions online in 127 different countries.

The annual UK lottery spend is estimated at over £1 billion. The market is huge and the ability to play online will only lead to continued growth.

3. The Cost
The cost to play either the UK lottery (2 draws weekly) or Euromillions (1 draw every Friday evening) is £5 per week. Considering the hugely increased chances of winning and the higher number of entries this compares pretty well with the average adult spend of £4 per week.

The cost of affiliate membership is £4.99 per year.

4. The Commission Scheme
For every player/affiliate that you introduce you will get 20% of their subscription.  Every player or affiliate that is introduced by one of your affiliates earns you 5% of their subscription. This goes down 7 levels initially.

As you progress, you can increase the number of levels on which you are paid, earn additional free entries to the lottery draw, get an extra bonus percentage payment on your team members and win prizes in recruitment competitions.

5. The Sales/Promotion Method
You will be spoiled for choice when it comes to methods for promoting this opportunity. Whether you want to promote this online, offline or both there is a huge selection of tools available for you. And if you join via this website, you will have access to a unique, brandable, viral e-book which will make it easy for you to get your first 5 team members.

Standard online promotional aids include, banners, buttons, a website with a number of different landing pages, pre-written sales letters and e-mail messages for you to send to your friends, an autoresponder with pre-loaded messages - just feed in the e-mail addresses and it does the work for you (no spam - you must have permission) etc.

Offline promotional materials include leaflets, beermats, fliers, DVDs, business cards and paper application forms (because some people don't like buying things or filling in forms on the internet).

6. The Level of Administration Required
The level of administration and bureaucracy is vanishingly small. You will receive an e-mail when you win. You will receive an e-mail every time you sign up a new player or affiliate. There is no product or money for you to handle (apart from your winnings and commission cheques). You can set the minimum payout as low as £10 and you have several choices of payment methods. It couldn't really be much simpler.